Items where Author is "Sheraz, Ahmed"

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Article

Sharizal, bin Hashim and Liew, Elaine Yi Ying and Sheraz, Ahmed (2019) Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Asia-Pacific Social Science Review, 19 (3). pp. 42-55. ISSN 0119-8386

Sheraz, Ahmed and Sharizal, bin Hashim (2018) The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach. International Journal of Business and Society, 19 (3). pp. 833-850. ISSN 1511-6670

Thesis

Sheraz, Ahmed (2019) Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry. PhD thesis, Universiti Malaysia Sarawak (UNIMAS).

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