Sheraz, Ahmed and Sharizal, bin Hashim (2018) The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach. International Journal of Business and Society, 19 (3). pp. 833-850. ISSN 1511-6670
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| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Brand hate; Brand management; Brand recovery; Customer brand relationship, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 20 Jun 2019 01:50 |
| Last Modified: | 20 Jun 2019 01:50 |
| URI: | http://ir.unimas.my/id/eprint/25344 |
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