Items where Author is "Sheraz, Ahmed"

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Sheraz, Ahmed (2019) Antecedents of Brand Hate and the Role of Brand Recovery towards Brand Reconciliation in the Pakistani Fast Food Industry. PhD thesis, Universiti Malaysia Sarawak (UNIMAS).

Sharizal, bin Hashim and Liew, Elaine Yi Ying and Sheraz, Ahmed (2019) Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Asia-Pacific Social Science Review, 19 (3). pp. 42-55. ISSN 0119-8386

Sheraz, Ahmed and Sharizal, bin Hashim (2018) The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach. International Journal of Business and Society, 19 (3). pp. 833-850. ISSN 1511-6670

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