Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs?

Wei, Kuo-Hau (2003) Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs? Masters thesis, Universiti Malaysia Sarawak (UNIMAS).

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Abstract

The main objectives of this research are to find out whether by customizing design of blister packs for improving compliance, the dose-customized blister packs would be the preferred choice of the healthcare professionals for dispensing and to find out whether Y.S.P. should adopt the concept of dose-customized blister packs

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) - Universiti Malaysia Sarawak, 2003.
Uncontrolled Keywords: Pharmaceutical markets, Packaging strategy, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak.
Subjects: T Technology > TS Manufactures
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 16 Dec 2013 03:11
Last Modified: 04 Mar 2020 06:05
URI: http://ir.unimas.my/id/eprint/493

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