Wei, Kuo-Hau (2003) Packaging strategy in competitive pharmaceutical markets : convention or dose-customized blister packs? Masters thesis, Universiti Malaysia Sarawak (UNIMAS).
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Abstract
The main objectives of this research are to find out whether by customizing design of blister packs for improving compliance, the dose-customized blister packs would be the preferred choice of the healthcare professionals for dispensing and to find out whether Y.S.P. should adopt the concept of dose-customized blister packs
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.Sc.) - Universiti Malaysia Sarawak, 2003. |
| Uncontrolled Keywords: | Pharmaceutical markets, Packaging strategy, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak. |
| Subjects: | T Technology > TS Manufactures |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 16 Dec 2013 03:11 |
| Last Modified: | 22 May 2023 08:08 |
| URI: | http://ir.unimas.my/id/eprint/493 |
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