Ardiles, ak. Gabrial (2007) Research on promotional campaign of F&N fruit juice. [Final Year Project Report] (Unpublished)
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Abstract
Fruit juice is one of the most favourable products because of its refreshing and healthy content. However F & N’s “Fruit Tree” is less known compared to other brands such as ‘Yeo’s,”Drinho” and “Cheers”. It was due to lack of aggressive campaign and promotion to the end user. This research is conducted to analyze, to identify and to create the effective campaign for this fruit juice product.
| Item Type: | Final Year Project Report |
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| Additional Information: | Project report (BA.) -- Universiti Malaysia Sarawak, 2007. |
| Uncontrolled Keywords: | Promotions, Case Studies, Fruit Juice, promotional campaigns, UNIMAS, Universiti Malaysia Sarawak, Undergraduate |
| Subjects: | T Technology > TS Manufactures |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 03 Feb 2015 02:44 |
| Last Modified: | 20 Jan 2023 06:17 |
| URI: | http://ir.unimas.my/id/eprint/6334 |
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