Leadership Competencies for Digital Implementation in Malaysia: A Case Study of a Retailer in the Energy Industry

Alex Pega, Mahda (2025) Leadership Competencies for Digital Implementation in Malaysia: A Case Study of a Retailer in the Energy Industry. DBA thesis, Universiti Malaysia Sarawak.

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Abstract

This study explored leadership competencies required to drive digital implementation at the case study organisation, a retailer in the energy industry in Malaysia. Although significant advancements have been made in digital tools and strategies, many retailers have yet to achieve the anticipated business performance outcomes, highlighting a gap in leadership competencies required to manage successful digital implementation. Therefore, this study aimed to identify the leadership competencies required to achieve successful digital implementation at the case study organisation. This qualitative case study employed semi-structured interviews with eight top-performing retailers. The data were analysed using thematic analysis with the support of NVivo 14 software. The analysis identified fourteen leadership competencies distributed across five dimensions of digital maturity: (1) Strategy Orientation, (2) Customer Orientation, (3) Information and Communications Technology (ICT) and Process Infrastructure, (4) Talent and Capability Development, and (5) Innovation Culture and Organisational Commitment, which align with Transformational, Situational, and Authentic Leadership theories. The study recommends a conceptual framework that integrates the identified competencies, digital maturity dimensions, and leadership theories to drive digital implementation success, incorporating them into performance management and training development programmes.

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