Sustainable Tourism Performance Analysis in Bako National Park

Nur Anisah, Mohamad Junaidi (2023) Sustainable Tourism Performance Analysis in Bako National Park. Masters thesis, Universiti Malaysia Sarawak.

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	PDF Nur Anisah Thesis Declaration Signed.pdf Download (172kB)

Abstract

Ecotourism, which falls under sustainable tourism umbrella, is one of the fastest growing segments in the tourism industry. Sarawak is very rich in natural and cultural attraction, and this makes up the popularity of its ecotourism. With this, it is vital that Sarawak should maintain the sustainability of its tourism products. This can be done by evaluating the states of sustainability of a natural attraction. This research aims to analyse the sustainable performances in environmental, social and economic attributes that are available in Bako National Park from visitors’ perspectives. Bako National Park is the oldest protected national park in Sarawak and it houses various rare wildlife and vegetation which makes it imperative to be evaluated to maintain its sustainability. To achieve this, this thesis identifies suitable attributes in three different yet related aspects which are environmental, social and economic and their importance and performance are then evaluated. Thus, Importance-Performance Analysis (IPA) is implemented in this study to identify which sustainability areas that need to be improved. This thesis also aims to identify what Bako visitors perceived to be important in sustainable aspects. Using the results, the management will be able to allocate their resources more effective and efficiently to further improve Bako National Park in its aspects of sustainability.

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