Assessing Designers’ Perception, Analysis, and Reflective Using Verbal Protocol Analysis

Muhammad Jameel, Mohamed Kamil and Shahriman, Zainal Abidin and Oskar, Hasdinor Hassan (2019) Assessing Designers’ Perception, Analysis, and Reflective Using Verbal Protocol Analysis. In: Research into Design for a Connected World, Smart Innovation, Systems and Technologies. Springer Nature Singapore Pte Ltd, pp. 51-61. ISBN 978-981-13-5974-3

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Official URL: https://doi.org/10.1007/978-981-13-5974-3_5

Abstract

This paper examines designers’ response toward the theory of uncon- scious interaction and cognitive of human behavior in the everyday product. During the Verbal Protocol Analysis (VPA) study, 30 designers were given four selected images which have been categorized into four attributes of unconscious interaction in everyday human behavior. At the same time, they were asked to verbally respond to following aspects: (1) their perception toward the attributes of the unconscious interaction of human behavior in everyday life; (2) their analysis on the given images; and (3) their reflection of those given images. The contribution of the study led to the identification of designers’ abilities to perceive, understand, analyze, and reflect in enhancing the value of an existing product by interpreting the design needs from the four attributes of unconscious interaction in everyday human behavior.

Item Type: Book Chapter
Uncontrolled Keywords: Verbal protocol analysis Product design Methodology
Subjects: B Philosophy. Psychology. Religion > BF Psychology
N Fine Arts > NC Drawing Design Illustration
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Faculties, Institutes, Centres > Faculty of Applied and Creative Arts
Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Mohamed Kamil
Date Deposited: 06 Jul 2022 01:45
Last Modified: 06 Jul 2022 01:45
URI: http://ir.unimas.my/id/eprint/38802

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