Muhammad Jameel, Mohamed Kamil and Shahriman, Zainal Abidin (2015) Unconscious interaction between human cognition and behaviour in everyday product: A study of product form entities through freehand sketching using design syntactic analysis. In: INTERNATIONAL CONFERENCE ON ENGINEERING AND PRODUCT DESIGN EDUCATION, 3 & 4 SEPTEMBER 2015, LOUGHBOROUGH UNIVERSITY, DESIGN SCHOOL, LOUGHBOROUGH, UK.
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Abstract
The development, advancement and critical study of design thinking challenges designers to explore every possible factor in high value innovative design concepts. Designers must expand their thinking parameters and seek values in design activities by analyzing all related factors in human behaviour. Moreover, the need for more communicable and stringent design development strategies of the product's conceptual ideation is increasing. Based on prior studies of human behaviour factors, the theory of unconscious interaction and cognition in human behaviour has shown its value as a guide for designers to create an innovative product design concept during sketching activities. In this paper, selected conceptual sketches generated from an understanding of the theory of unconscious interaction and cognition in human behaviour will be analyzed. This study aims is to analyze form elements and entities implemented by designers using design syntactic analysis as the main methodology. The ultimate goal is to identify which elements visualized (1) the superior gestalt consisting of form entities and form elements of the highest hierarchical (global) level of the product form; (2) the characteristic shapes which indicates the purpose and function of form aesthetics and (3) a signifying curve as a form ingredient which indicates the functional component of product form. The final section will discuss the result and the significance derived from the outcomes of the study. This includes the functional identifications and analysis of form aesthetics, the consistencies and uncertainty elements, and product concept reasoning.
| Item Type: | Proceeding (Paper) |
|---|---|
| Uncontrolled Keywords: | Design syntactic analysis, interaction in design, methodology, product design, unconscious human behaviour |
| Subjects: | B Philosophy. Psychology. Religion > BF Psychology N Fine Arts > NC Drawing Design Illustration |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Mohamed Kamil |
| Date Deposited: | 23 Jun 2022 06:42 |
| Last Modified: | 23 Jun 2022 06:42 |
| URI: | http://ir.unimas.my/id/eprint/38723 |
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