Impact on sustainability and performance of tourism in Sarawak

Lee Hui, Ung (2019) Impact on sustainability and performance of tourism in Sarawak. [Final Year Project Report] (Unpublished)

PDF (Please get the password by email to repository@unimas.my, or call ext: 3914/ 3942/ 3933) Lee Hui Ung ft.pdf Restricted to Registered users only Download (5MB)

Abstract

Tourism has been recognized as one of the most important catalyst in promoting the development of economic in most countries. In spite of that, tourism has also led to several negative impacts to the tourism destination in Sarawak. In order to overcome or reduce the negative impacts, the sustainability of tourism industry in Sarawak should be take into consideration. This research investigates the relationships between infrastructure impact, cultural impact, economic impact, environment impact, social impact, and tourist satisfaction with the destination image. Other than that, the relationship among destination image and tourist's intention to re-visit to the destination. A quantitative survey was conducted to tourists that had visited to Sarawak by using non-probability sampling. Statistical Package for Social Sciences (SPSS) version 22 and Smart Partial Least Square 3.0 were used to analyze the data that collected from 180 respondents. Seven hypothesized relationships were tested and five of the hypotheses were supported. Therefore, this research may be informative to tourism stakeholders and future researchers to have an overview of the impacts of infrastructure, cultural, economics, environment, social and tourist satisfaction on destination image, and the effect of destination image on revisitation.

Actions (For repository members only: login required)

View Item