Audience's Motivation to Attend Music Festival

Irmina Lumit, Anak Gerald (2019) Audience's Motivation to Attend Music Festival. [Final Year Project Report] (Unpublished)

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Abstract

Music festival and other events are considered as one of important attractions by destination marketers for tourist to come. The purpose of this study is to understand the motivation of audience to attend music festival and the growing popularity of music festival around the world. Music festivals are events that consist of band, musical artists, singer show in a period of day with a large audience. Through field research, the researcher distributed questionnaire to 250 respondents in Kota Samarahan and Kuching, Sarawak.

Item Type:	Final Year Project Report
Additional Information:	Project Report (B.A) - Universiti Malaysia Sarawak, 2019.
Uncontrolled Keywords:	Music festival , destination marketers, growing popularity, consist of band, musical artists, singer show, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects:	N Fine Arts > NX Arts in general
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Gani
Date Deposited:	02 Dec 2019 03:17
Last Modified:	06 Dec 2023 07:21
URI:	http://ir.unimas.my/id/eprint/28111

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