Mohamad Junaidi, bin Haji Mohidin. (2002) An analysis on competitiveness of stidc vendor companies. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
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Abstract
The objective of this study is to analyze the competitiveness of the vendor companies based on resource factors namely material, capital, human and technology resources and marketing factors. The theoretical frameworks used resource-advantage theory and Porter's competitive strategies framework.
Item Type: | Thesis (Masters) |
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Additional Information: | Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2002. |
Uncontrolled Keywords: | Competition, Marketing aspects, Industrial management, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak |
Subjects: | H Social Sciences > HD Industries. Land use. Labor |
Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
Depositing User: | Saman |
Date Deposited: | 31 May 2017 05:03 |
Last Modified: | 03 Apr 2023 07:02 |
URI: | http://ir.unimas.my/id/eprint/16496 |
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