Zakaria, bin Ibrahim. (2004) The development of Franchise fast food restaurant in Malaysia : the views of consumer on Kuching market. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
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Abstract
This study would attempt to scrutinize the development of franchise fast food restaurant business in Malaysia after 10 years inception of the Franchise development program in 1992. This study would also attempt to analyze the views of consumers on the franchise fast food restaurant business on Kuching city
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.Sc.) - Universiti Malaysia Sarawak , 2004. |
| Uncontrolled Keywords: | Franchises, Retail trade, Restaurant management, Consumer satisfaction, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Saman |
| Date Deposited: | 25 May 2017 06:38 |
| Last Modified: | 13 Jun 2023 04:14 |
| URI: | http://ir.unimas.my/id/eprint/16436 |
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