Items where Author is "Wang, Zheng"

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Article

Wang, Zheng and Musdi, Shanat and Louis Ringah, Kanyan (2022) The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception. Journal of Business Administration Research, 11 (2). pp. 9-18. ISSN 1927-9515

Thesis

Wang, Zheng and Ringah, Kanyan and Musdi, Shanat (2024) Influence of Visual Complexity on Chinese Cultural Elements and Processing Fluency on Purchase Intention in Chinese Luxury Fashion Brands. PhD thesis, UNIMAS.

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