Items where Author is "Wang, Zheng"

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Article

Wang, Zheng and Musdi, Shanat and Louis Ringah, Kanyan (2022) The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception. Journal of Business Administration Research, 11 (2). pp. 9-18. ISSN 1927-9515

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