Items where Author is "Wang, Zheng"

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Wang, Zheng and Ringah, Kanyan and Musdi, Shanat (2024) Influence of Visual Complexity on Chinese Cultural Elements and Processing Fluency on Purchase Intention in Chinese Luxury Fashion Brands. PhD thesis, UNIMAS.

Wang, Zheng and Louis Ringah, Kanyan and Musdi, Shanat (2024) A study to Chinese domestic luxury visual brand logo: From domestic to global. Journal of Graphic Engineering and Design, 15 (4). pp. 19-28. ISSN 2217-9860

Wang, Zheng and Musdi, Shanat and Louis Ringah, Kanyan (2022) The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception. Journal of Business Administration Research, 11 (2). pp. 9-18. ISSN 1927-9515

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