A survey on sms mobile marketing : antecedents to permission on young consumers

Teo, Huey Lian (2010) A survey on sms mobile marketing : antecedents to permission on young consumers. [Final Year Project Report] (Unpublished)

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A SURVEY ON SMS MOBILE MARKETING ANTECEDENTS TO PERMISSION ON YOUNG CONSUMERS (full text).pdf
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Abstract

The objective of this study is to exam the significance relationship between the four antecedent factors of mobile market experience, personal trust, perceived control, institutional trust, and interaction gender that affects young consumers' willingness to give permission in receiving SMS advertising.

Item Type: Final Year Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2010.
Uncontrolled Keywords: mobile marketing, young consumer, SMS, MMS, Advertising, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 12 Mar 2014 03:58
Last Modified: 22 Feb 2019 01:34
URI: http://ir.unimas.my/id/eprint/965

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