Yew, Keh Yue (2013) Marketing Chinese-Malaysian film. [Final Year Project Report] (Unpublished)
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Abstract
This research project assesses the possible reasons behind the recent box office success of locally-produced Chinese-language films in the Malaysian market, analyzing the marketing strategies of these productions. These films terget particular subject matter and genres while employing specific methods in their promotional material, social media publicity, special events, and other marketing devices. The findings from this study are then applied to the production and marketing of a short student film, (Forced).
| Item Type: | Final Year Project Report |
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| Additional Information: | Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2013. |
| Uncontrolled Keywords: | Cinematography, promotion, sales, chinese-malaysian film, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Saman |
| Date Deposited: | 22 Nov 2017 04:17 |
| Last Modified: | 22 Nov 2017 04:18 |
| URI: | http://ir.unimas.my/id/eprint/18718 |
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