The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak

Sim, Swee Liang. (2005) The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak. [Final Year Project Report] (Unpublished)

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Item Type: Final Year Project Report
Additional Information: Project report (B.Sc.) -- Universiti Malaysia Sarawak, 2005.
Uncontrolled Keywords: Consumer behavior, Marketing, Psychological aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Saman
Date Deposited: 03 Aug 2017 02:30
Last Modified: 05 Sep 2017 02:37
URI: http://ir.unimas.my/id/eprint/17022

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