Sim, Swee Liang. (2005) The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak. [Final Year Project Report / IMRAD] (Unpublished)
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| Item Type: | Final Year Project Report / IMRAD |
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| Additional Information: | Project report (B.Sc.) -- Universiti Malaysia Sarawak, 2005. |
| Uncontrolled Keywords: | Consumer behavior, Marketing, Psychological aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Saman |
| Date Deposited: | 03 Aug 2017 02:30 |
| Last Modified: | 07 Mar 2024 06:27 |
| URI: | http://ir.unimas.my/id/eprint/17022 |
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