Sim, Swee Liang. (2005) The influence of fear appeal advertising toward consumers' attitute, emotion, reaction, and purchase intention in Kuching, Sarawak. [Final Year Project Report] (Unpublished)
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Item Type: | Final Year Project Report |
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Additional Information: | Project report (B.Sc.) -- Universiti Malaysia Sarawak, 2005. |
Uncontrolled Keywords: | Consumer behavior, Marketing, Psychological aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
Subjects: | H Social Sciences > HC Economic History and Conditions |
Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
Depositing User: | Saman |
Date Deposited: | 03 Aug 2017 02:30 |
Last Modified: | 07 Mar 2024 06:27 |
URI: | http://ir.unimas.my/id/eprint/17022 |
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