International Strategy on Market Selection, market entry mode and risk analysis

Wong, Sing Lung. (2004) International Strategy on Market Selection, market entry mode and risk analysis. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

The objective of this paper is to study the international market selection program by Malaysian firms engaging in international business. It will analyze and identify the factors of importance or screening criteria in evaluating potential foreign markets.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) - Universiti Malaysia Sarawak , 2004.
Uncontrolled Keywords: Export marketing, International business enterprises, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Saman
Date Deposited: 31 May 2017 05:08
Last Modified: 14 Oct 2021 14:13
URI: http://ir.unimas.my/id/eprint/16497

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