Lim, Chin Chien (2010) Brand equity and firm performance : evidence from trading and service sector in Malaysia. [Final Year Project Report] (Unpublished)
![[img]](http://ir.unimas.my/style/images/fileicons/text.png) |
PDF (Please get the password by email to repository@unimas.my, or call ext: 3914/ 3942/ 3933)
Lim Chin Chien ft.pdf Restricted to Registered users only Download (669kB) |
Abstract
The purpose of this study is to investigate interrelationships between brand equity and firm performance in Malaysia. The study used a sample of 100 firms in trading and service sector listed on the Bursa Malaysia in 2008. The methodology applied in this study is Multiple Ordinary Least Squares (OLS) regression. The result indicated that brand equity could affect the firm performance and thus, influence the stock price of the firm. The brand equity of the firm could further enhance firm performance. Therefore, this result confirms that there is a positive relationship between brand equity and firm performance.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2010. |
| Uncontrolled Keywords: | Branding, Marketing, Brand Equity, Firm Performance, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 12 Mar 2014 04:18 |
| Last Modified: | 04 Sep 2023 03:56 |
| URI: | http://ir.unimas.my/id/eprint/970 |
Actions (For repository members only: login required)
 |
View Item |
