Factors influencing women in Sibu to do Business

Mariam, Binti Talib (2012) Factors influencing women in Sibu to do Business. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

In a developing country like Malaysia, women doing business is one of the fastest growing economic activities happening in almost every state and other parts of the country. This includes the town of Sibu. This paper or research project aims to uncover the factors influencing women in Sibu who are involved in business. It also investigates the issues and challenges faced by women entrepreneurs in Siby The model and research propositions were tested by using the data collected from women entrepreneurs who are involved in businesses, like, food & beverages, boutiques, mini markets, franchises, IT, bakery and general contractors. The study also adopts qualitative analyses for the possible factors that may affect the development of women entrepreneurship such as age, marital status, education and race. Interviews were conducted to provide empirical information on the variables that influence Sibu women to do business. The key findings of the paper reveal that both the push and the pull factors play major roles in influencing women in Sibu in taking up business activities as their life-long career.

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