Tiew, Sing Lui (2012) Factors influence consumer decision making in purchasing mobile phone in Sibu. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
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Abstract
The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2012. |
| Uncontrolled Keywords: | consumer decision making , mobile phone, Consumption (Economics), Social aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 05 Oct 2015 02:28 |
| Last Modified: | 02 May 2023 09:00 |
| URI: | http://ir.unimas.my/id/eprint/9063 |
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