Sia, Pick Hiong (2010) Organizational citizenship behavior (OCB): a review of the dimensionalities among employees in insurance industry in Kuching, sarawak. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).
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Abstract
The purpose of this study was to explore organizational citizenship behavior (OCB) among the employees in insurance organizations in Kuching, Sarawak. Most of the respondents involved in this study were sales persons. This study detennined the most important dimensionalities of OCB shown by most of the insurance sales person in Kuchiny Data were collected from 150 insurance sales person by usmg stratified random sampling. Finding showed that loyalty, conscientiousness, altruism and civic virtue were the most important dimension ofOCB as perceived by the insurance sales persons. Whereas, organizational compliances, self development and functional participant were not seem to be important as perceived by the respondents.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2010. |
| Uncontrolled Keywords: | organizational citizenship behavior (OCB), insurance,Social aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 02 Oct 2015 02:33 |
| Last Modified: | 07 Aug 2023 06:52 |
| URI: | http://ir.unimas.my/id/eprint/9040 |
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