Siti Norashikin, bt. Yusof. (2007) Kajian identiti korporat Restoran Nasi Beriani Aruz kajian kes: restoran nasi beriani di Kuching, Sarawak. [Final Year Project Report] (Unpublished)
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Abstract
Nasi Beriani merupakan makanan tradisional masyarakat di Malaysia amnya. Restoran nasi beriani ini dilihat berpotensi besar untuk dipasarkan ke pasaran tempatan dan khususnya diperkenalkan ke peringkat antarabangsa. Masalah utama restoran nasi beriani yang sedia ada ialah kurangnya promosi serta tiada identiti korporat yang tersendiri untuk menarik perhatian pengguna. Melalui kajian yang dijalankan, konsep identiti korporat yang bersesuaian telah dikenalpasti dan seterusnya dapat mencapai objektif yang diingini.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project report (BA.) -- Universiti Malaysia Sarawak, 2007. |
| Uncontrolled Keywords: | Restaurants, Management, Identiti Korporat, Nasi Briyani, Malaysia, UNIMAS, Universiti Malaysia Sarawak, Undergraduate |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 02 Feb 2015 02:59 |
| Last Modified: | 29 Feb 2024 08:40 |
| URI: | http://ir.unimas.my/id/eprint/6381 |
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