Ernest Cyril, de Run (2007) Ethnically targeted advertising : views of those not targeted. Ethnically targeted advertising : views of those not targeted, 19 (3).
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Abstract
This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.
| Item Type: | Article |
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| Uncontrolled Keywords: | UNIMAS, 2007, Advertising, Target Market, Ethic Group, Chinese people, Malaysia |
| Subjects: | A General Works > AC Collections. Series. Collected works B Philosophy. Psychology. Religion > BJ Ethics H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 13 Jan 2014 05:43 |
| Last Modified: | 14 Apr 2016 06:37 |
| URI: | http://ir.unimas.my/id/eprint/534 |
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