Koh, Lorna Siu Ling (2001) Peranan sosial stesen radio swasta : analisis kandungan program Bahasa Inggeris Cats FM. [Final Year Project Report / IMRAD] (Unpublished)
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Abstract
This research involves a content ana1ysis on the English programmes on CATS EM in order to analyze the social roles of a private radio station. Specifically, this study examines the radio as an entertainer, informer and educator. A total of35 hours of the English programmes were recorded onto audio cassettes sparing one week. The process of data collection was carried out by transcripting all the recorded programmes into script before coding them in the coding form. Data collected were ana1ysed using Statistical Package for Social Sciences (SPSS) 10.0. Findings reveal that entertainment and information elements have dominated the content of English programmes. However, the educational elements were of lower priority compared to the entertainment and information elements.
| Item Type: | Final Year Project Report / IMRAD |
|---|---|
| Additional Information: | Project report (B.Sc.) -- Universiti Malaysia Sarawak, 2001. |
| Uncontrolled Keywords: | English programmes, social roles, private radio station |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Social Sciences & Humanities Faculties, Institutes, Centres > Faculty of Social Sciences & Humanities |
| Depositing User: | Patrick |
| Date Deposited: | 25 Jun 2025 07:48 |
| Last Modified: | 25 Jun 2025 07:48 |
| URI: | http://ir.unimas.my/id/eprint/48571 |
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