GENERATING THE TANG DYNASTY’S FLORAL MEDALLION MOTIFS USING SHAPE GRAMMAR FOR INNOVATIVE APPLICATIONS

Qi, Zhao and Faridah, Sahari (2025) GENERATING THE TANG DYNASTY’S FLORAL MEDALLION MOTIFS USING SHAPE GRAMMAR FOR INNOVATIVE APPLICATIONS. Journal of Lifestyle and SDGs Review, 5 (3). pp. 1-21. ISSN 2965-730X

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Abstract

ABSTRACT Purpose: This paper is an attempt to promote the SDGs of the Tang Dynasty Floral Medallion motifs in modern design, to improve the promotional value and economic value of traditional Chinese motifs, and to propose a design scheme for motif derivation based on shape grammar. Theoretical Framework: This study synthesizes the literature on Tang Dynasty Floral Medallion motifs, shape grammars and the application of Cultural products to support the exploration of an innovative motif design for Floral Medallion motifs based on shape grammars to promote sustainable industrialization within Sustainable Development Goals (SDGs 9) within the context of the era of local design in the global marketplace. Method: The study uses a combination of qualitative and quantitative methods to collect and analyze the cultural connotations, stylistic features and users’ needs of the Tang Dynasty's Floral Medallion motifs through literature review and questionnaire survey. The data are analysed by using SPSS statistical tools to ensure the scientific and reliable nature of the research results. Results and Discussion: The innovative design based on shape grammar in this paper gives the Tang Dynasty Floral Medallion motifs vitality and senseof the times, and the design application in silk scarf cultural and creative products also verifies the feasibility and adaptability of the method. PracticalImplications: Unique and innovative Tang Dynasty Floral Medallion motifs can make the product stand out in the market and attract consumers, thus increasing the addtional value of the product, bringing more profits for the enterprise and helping the sustainable development of the enterprise. Originality/Value: This study extracts the cultural features of the Tang Dynasty Floral Medallion motifs through digital means, optimizes the design process by referring the theory of shape grammar, achieves its sustainable protection and innovation, and provides a feasible path for the innovative development of the Tang Dynasty Floral Medallion motifs in the modern society. Keywords: innovation, floral medallion motifs, shape grammar, cultural and creative product design, SDGs 9, sustainable development goals (SDG)

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