The Impact of Entrepreneurial Attitude and Entrepreneurial Education on Entrepreneurial Intentions of Millennial College Students: The Mediating Role of Entrepreneurial Self-Efficacy

Feng, Tian (2025) The Impact of Entrepreneurial Attitude and Entrepreneurial Education on Entrepreneurial Intentions of Millennial College Students: The Mediating Role of Entrepreneurial Self-Efficacy. Masters thesis, Universiti Malaysia Sarawak.

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Abstract

Entrepreneurship is becoming increasingly significant in today’s society, as it is considered a major driving force for economic growth, innovation, and employment opportunities. Despite its importance, understanding the factors influencing entrepreneurial intentions among millennials remains challenging, with inconsistent research findings on the relationships between entrepreneurial attitudes, self-efficacy, education, and intentions. This study investigates these factors, including entrepreneurial intention mediation, among millennial college students in Jinan, Shandong Province, China. A quantitative research method was employed, with a response rate of 96.7% and 405 valid questionnaires were collected. In this study, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to conduct data analysis, encompassing reliability and validity assessments, examination of impact effects, and mediation effect testing, leading to comprehensive research findings. Key findings in this study show that entrepreneurial attitude, entrepreneurial self-efficacy, and entrepreneurial education all had a positive influence on entrepreneurial intention. Of the three factors, entrepreneurial self-efficacy has the most significant influence on entrepreneurial intention. Secondly, entrepreneurial self-efficacy plays a partial mediating role in the relationship between entrepreneurial attitude, entrepreneurial education and entrepreneurial intention. The findings provide actionable insights for educational institutions, policymakers, and entrepreneurial support organizations in Jinan City to foster entrepreneurship among millennial college students. The theoretical significance of this research lies in its contribution to the understanding of how attitude, self-efficacy, and education interact to shape entrepreneurial intentions among millennial college students in Jinan City, enriching existing knowledge in entrepreneurship. The practical significance is that it provides valuable insights for educational institutions, policymakers, and entrepreneurial support organizations to foster entrepreneurship culture among these students. Recommendation for future research is to investigate issues surrounding entrepreneurial self-efficacy among millennials. It is also recommended that longitudinal studies can be conducted for the purpose of providing better understanding and guidance for the entrepreneurship development of millennial college students.

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