Leveraging of Business Growth Strategies for Superior Firm Performance in the Malaysian Property Sector

Kartinah, Ayupp and Daw, Tin Hla and Mohd Waliuddin, Mohd Razali and Faizul, Ayupp Dino (2025) Leveraging of Business Growth Strategies for Superior Firm Performance in the Malaysian Property Sector. In: Mindful Marketing and Strategic Management. Emerald Publishing Limited, pp. 129-144. ISBN 978-1-83549-754-8 / 9781835497562

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Abstract

The purpose of this chapter is to emphasise the significance of selecting the appropriate types of business growth strategies to ensure a fit with the business environment and greater firm performance. The Malaysian property sector was chosen because it is active and important to the country’s economic progress. The study scope includes 76 property sector companies listed on Bursa Malaysia with data covering 15 years. Factors influencing the dynamics of growth strategy activities were investigated to determine the relationship with a company’s superior financial performance. Bothquantitative and qualitative data analysis were used with the qualitativeanalysis focussing on the level of growth strategy and the panel data regression technique grouping time series and cross-sectional data to investigate performance and other important factors. The findings reveal that high-performing companies implement business expansion strategies such as product development and new market and risk management. The analysis identified key factors influencing the dynamics of growth strategy activities, including market demand, economic conditions, and regulatory changes. Panel regression results show that the business growth strategies improve the company’s performance. To improve firm performance in the Malaysian property sector, companies should focus on product development,

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