Yap, Chu Chang and Norazirah, Ayob and Yap, Jui Loong (2024) Intention to use Online Food Delivery Services during the Covid-19 Pandemic in Malaysia. International Journal of Science and Management Studies, 7 (4). pp. 31-42. ISSN 2581-5946
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Abstract
This paper aims to determine the behavioural intention of public use of online food delivery (OFD) services in Malaysia. A quantitative study was done through an online survey where respondents are within Malaysia with 526 respondents. Results revealed various push and pull factors affect the decisions of consumers' intention to use online food delivery services at an exploding rate. Therefore, this research is vital in providing the essential elements to food businesses in identifying the factors that lure consumers to order food through the online system. OFD services act as another source of revenue and a long-term marketing strategy for food businesses. This system moving forward also eases the life of busy city dwellers.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Online Food Delivery, Intention to Use Online Food Delivery Services. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Hj Ayob |
| Date Deposited: | 02 Sep 2024 07:50 |
| Last Modified: | 02 Sep 2024 07:50 |
| URI: | http://ir.unimas.my/id/eprint/45915 |
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