Consumer Perceptions and Corporate Social Responsibility : A Comprehensive Literature Review

Minhajul, Islam and Abdullah, Al Rian and Irma Yazreen, Md Yusoff and Sabina Yasmen, Semul (2024) Consumer Perceptions and Corporate Social Responsibility : A Comprehensive Literature Review. International Journal of Business and Social Science, 15 (1). pp. 152-162. ISSN 2219-6021

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Abstract

The purpose of this study is to present a classification of literature on consumer perspectives toward corporate social responsibility (CSR) between 2009 to 2020 and providing a comprehensive bibliography and future research guideline. Based on a systematic review, a range of online database was searched to collect research papers from various journals, which were then classified based on different categories. Results have shown that 62 out of 100journal articles were conducted in developed countries, and 38 of them were in developing countries. This study also shows a growing line of research published from 2009 to 2020 and has identified that 91 out of 100papers were conducted with empirical while 9 of it were conducted with conceptual method in those studies. In fact, 83 out of 100 CSR research articles have used CSR as an independent variable whereas 6 of it as a dependent variable. The findings are generalized only to a specific population of selected databases for a given period. In fact, academicians can use this paper as a study instrument for analysing the current nature of research in this area.

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