Student weaknesses in aesthetics of posters

Ting, Su Hie (2023) Student weaknesses in aesthetics of posters. Qeios. pp. 1-15. ISSN 2632-3834

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Abstract

The study aimed to investigate areas of student weaknesses in aesthetics of posters for oral presentations. The objectives of the study were to: (1) identify the text features used in terms of text style, positioning on the poster, and amount of text; (2) describe use of colours for highlighting information and contrast with background; and (3) evaluate use of images in terms of relevance to content and position on the poster. The data were 15 posters created by 75 students working in groups of five for a university course and comments by their lecturer on the aesthetics of the posters. Analysis of the posters showed that the students had the most problems with text features and the least problems with size, relevance and positioning of images. Half of the posters showed good choice of colours for text and background, but the other half of the posters had visibility issues due to poor choice of colours and lack of contrast. The undesirable text features were excessive capitalisation and text-heavy posters resulting from the use of full sentences. The study identified particular points of weaknesses that students should be alerted to so that their oral presentation slides and posters are more aesthetically appealing to enhance the message.

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