Mohd Uzairi, Ahmad Hajazi and Hamrila, Abdul Latip and Siti Aisyah, Ya'kob (2023) The Scratching Problem. Asian Journal of Case Research, 12 (2). pp. 17-30. ISSN 1985-4579
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Abstract
This case illustrates several dilemmas faced by a founder of a new clothing start-up, Joan. The idea of starting a clothing venture specializing in comfort apparel was born due to a frequent problem encountered by her when buying clothes for her skin sensitive son. Despite having some working experience as marketing manager and research analyst, Joan found herself grappling with a number of key decision-making problems in her business venture – ranging from financing, vendor and material selection as well as human resources. This case describes challenges and problems of a business start-up at the inception or infancy stage of the business. Therefore, it is designed to provide understanding of the process of starting a business start-up and stimulate critical thinking and problem-solving skills related to entrepreneurial activities.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Entrepreneurship, start-up, business venture. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Ya'kob |
| Date Deposited: | 30 Oct 2023 02:53 |
| Last Modified: | 30 Oct 2023 02:53 |
| URI: | http://ir.unimas.my/id/eprint/43243 |
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