Psychological Factor that Affect Online Shopping Behaviour during Covid-19 Pandemic

Elviana, Kalana (2022) Psychological Factor that Affect Online Shopping Behaviour during Covid-19 Pandemic. [Final Year Project Report] (Unpublished)

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Abstract

Online shopping is no doubt is the upcoming trend. In Malaysia, online sales of goods in categories like clothing and accessories, electronic and books are rising. Numerous studies asserted that although internet shopping is still in its infancy in Malaysia, it would undoubtedly continue to grow. The purpose of this study is to investigate Psychological Factor that Affect Online Shopping Behavior during Covid-19 Pandemic. It also Investigate the relationship between self-justification and intention to purchase online. Furthermore, researcher also want to examines whether occupation has impacted the frequency on online shopping. Researcher also tries to capture the inter-relationship of fear and anxiety of covid-19 with the intention of online shopping. The results of this study indicated that psychological factor such as fear and anxiety toward Covid-19 really impacted the participants and make them to choose online shopping instead of physical shopping. In total 52 valid responses were gathered through self- administered questionnaire survey. The survey consists of a total of 12 questions. The first section is about the respondent demographic profile, second section about the respondent’s intention and attitude and lastly third section is about fear and anxiety. Pearson correlation and spearman correlation were used to test hypotheses and determine the significance and degree of relationship between dependent and independent variables.

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