Dennis, Achil (2002) Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities. Masters thesis, Universiti Malaysia Sarawak (UNIMAS).
![]() |
PDF (Please get the password by email to repository@unimas.my, or call ext: 3914/ 3942/ 3933)
Dennis Achil ft.pdf Restricted to Registered users only Download (24MB) |
Abstract
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements.
Item Type: | Thesis (Masters) |
---|---|
Additional Information: | Thesis (M.Sc.) - Universiti Malaysia Sarawak, 2002. |
Uncontrolled Keywords: | Iban and Chinese, Ethicities, Advertisement, beliefs and attitude, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak. |
Subjects: | H Social Sciences > HF Commerce |
Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
Depositing User: | Karen Kornalius |
Date Deposited: | 06 Dec 2013 08:46 |
Last Modified: | 12 May 2023 07:06 |
URI: | http://ir.unimas.my/id/eprint/428 |
Actions (For repository members only: login required)
![]() |
View Item |