Dennis, Achil (2002) Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities. Masters thesis, Universiti Malaysia Sarawak (UNIMAS).
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Abstract
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements.
| Item Type: | Thesis (Masters) |
|---|---|
| Additional Information: | Thesis (M.Sc.) - Universiti Malaysia Sarawak, 2002. |
| Uncontrolled Keywords: | Iban and Chinese, Ethicities, Advertisement, beliefs and attitude, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak. |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 06 Dec 2013 08:46 |
| Last Modified: | 09 Apr 2025 08:34 |
| URI: | http://ir.unimas.my/id/eprint/428 |
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