Investigating the Mediating Effect of Behavioural Intention to Use in the Relationships between Technology Acceptance Factors and Usage of Online Food Delivery Applications in Sarawak

Nur Suriayanti, Gadiman and Norizan, Jaafar and Janifer, Lunyai (2023) Investigating the Mediating Effect of Behavioural Intention to Use in the Relationships between Technology Acceptance Factors and Usage of Online Food Delivery Applications in Sarawak. International Journal of Academic Research in Business and Social Sciences, 13 (7). pp. 1753-1778. ISSN 2222-6990

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Abstract

The current study investigated the mediating of behavioural intention to use in the relationships between technology acceptance factors and usage of online food delivery applications in Sarawak. The framework of this research was drawn from the perspective of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model with two additional constructs, namely trust and risk. The study was based on a sample gathered from users of online food delivery applications in Sarawak. Data were collected using a selfadministered online questionnaire. Of the 411 returned questionnaires, 400 questionnaires were valid for analysis. IBM-SPSS Amos 24.0 procedures were utilised to analyse the data and test the hypotheses. This study focused on the significance of all constructs of the proposed conceptual model, and new findings pertaining to these constructs have been highlighted. The findings of the study lead to the conclusion that there are significant relationship was supported (effort expectancy, facilitating condition, hedonic motivation, trust and risk). For the remaining constructs (performance expectancy, social influence, price value and habit) no significant relationship was found. Meanwhile, there is a significant relationship between behavioural intention to use and online food delivery applications usage. Further, behavioural intention to use was found to be a strong mediator for most of the relationships investigated in the theoretical model of this study. The significance of the findings enable to highlight the important factors for promoting online food delivery applications among users in aforesaid context.

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