Siti Nur Fatin, Morshidi and Nur Zaimah, Ubaidillah and Farhana, Ismail and Rossazana Ab-Rahim, Ab-Rahim (2022) A Study on User Intention to Commute Using Autonomous Rail Transit. In: 10th International Borneo Business Conference 2022 (iBBC) 2022), 19-21 September 2022, Raia Hotel & Convention Centre Kuching, Sarawak.
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Abstract
This study aims to investigate the user intention to commute using Autonomous Rail Transit in Sibu, Sarawak. The variables that are brought into this study are subjective norm, perceive behavioral control, attitude, and environmental concern. The PLS-SEM software are employed to determine the user intentions within 350 targeted respondents which are residing in Sibu, Sarawak. According to the findings, subjective norm, perceived behavioural control and attitude are significant towards user intention. As a result, policymakers must improve transportation demand management, establish urban growth boundaries, and provide incentives for sustainable transport. This is to encourage people to commute Autonomous Rail Transit in Sibu, Sarawak in the future.
Item Type: | Proceeding (Paper) |
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Uncontrolled Keywords: | Autonomous Rail Transit, Sustainable Transport, Theory of Planned Behaviour. |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
Depositing User: | Gani |
Date Deposited: | 08 Feb 2023 01:55 |
Last Modified: | 08 Feb 2023 01:55 |
URI: | http://ir.unimas.my/id/eprint/41274 |
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