Value Evaluation of Lisu Costume in Nujiang based on Questionnaire Survey

Yangyang, Zhu and Faridah, Sahari (2022) Value Evaluation of Lisu Costume in Nujiang based on Questionnaire Survey. International Journal of Service Management and Sustainability, 7 (2). pp. 47-64. ISSN 0128-3057

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Abstract

The traditional women's costume of the Nujiang Lisu people in China has a long history, profound cultural connotations, and strong artistic qualities, making it a precious wealth of Chinese national costume culture. However, the Lisu people in China live in border areas with harsh natural conditions, which have led to a general lag in the economic, social, and cultural development of this ethnic region. The traditional costume of the Lisu people is very rich in value. As ethnic cultural resources, these costume values are of particularly significant in the current process of intangible cultural heritage protection and development in China, and should be scientifically evaluated and utilized. This article uses a questionnaire survey method to conduct the research. According to the 15 values of the Nujiang Lisu costume, the questionnaires were designed accordingly. A total of 164 print and electronic survey questionnaires were issued to systematically evaluate the value of the costume of the Lisu ethnic group in Nujiang. Based on the statistical results of the questionnaire data, analyze the influencing factors of the superior value and the inferior value of the costume, propose the corresponding protection methods, and finally construct the development strategy of Lisu costume. The results of this research are suitable for the scientific evaluation of the Nujiang Lisu costume resources, provide clear ideas and directions for the sustainable development of Lisu costume, and help make reasonable decisions on the development of Lisu costume.

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