Analisis Percampuran Kod Dalam Teks Iklan Perkhdmatan Penghantaran Makanan Atas Talian

Siti Sarah Nisah, Hosen (2022) Analisis Percampuran Kod Dalam Teks Iklan Perkhdmatan Penghantaran Makanan Atas Talian. [Final Year Project Report] (Unpublished)

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Abstract

A study entitled “analysis of code mixing in online food delivery advertisement” is a study that reviewing the use of code mixing in online food delivery service advertisement. The main purpose in this study is to analyse the phenomenon of code mixing that occurs in online food delivery service advertisement. This study have two objectives. The first objective is to identify the types of code mixing that occurs in online food delivery service advertisement based on Poplack’s (1980) theory and the second objective is to describe the function of code mixing that occurs in online food delivery service advertisement based on Gumperz’s (1982) theory. The method that has been used in conducting this study is a descriptive study that used qualitative data to identify the type and the function of code mixing in online food delivery servide advertisement. This study entailed advertisements from the official web page of the company that offers online food delivery service. As the result, the first objective shows 165 code mixing that occurs in online food delivery service advertisements and the types of code mixing is intra-sentential switching, inter-sentential switching and tag switching. For the second objective which is the funtion of code mixing, there are four function that occurs in this study which is interjection, reiteration, message qualification, and addressee spesification. While, the function of quotation and personalization versus objectivization is not available in this study.

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