Covid-19 Vaccination Sentiment in Malaysian Social Media Networks: A Computer-Mediated Discourse Analysis (CMC-DA).

Nazrinzulaiqa binti Hasbi, - (2022) Covid-19 Vaccination Sentiment in Malaysian Social Media Networks: A Computer-Mediated Discourse Analysis (CMC-DA). [Final Year Project Report] (Unpublished)

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Abstract

Vaccination sentiment is a critical issue that must be addressed as it affects the outcome of vaccination acceptance in the community. Since most research is focused on the west, more information on non -western sentiments about vaccination is needed. Hence, the purpose of this research was to examine the social media platforms used by pro-vaccine and anti-vaccine, the main arguments and themes of the conversation, and the individual characteristics behind these arguments, with particular emphasis on Computer Mediated Communication Discourse Analysis. A total of 15,000 words were analysed from Twitter, Instagram, and Facebook with a focus on key leaders in the fight against Covid-19, namely the Ministry of Health, Khairy Jamaluddin, and Datuk Noor Hisham Abdullah. The data of this study will be taken on 13 October 2021 to 13 December 2021. The results of the study show that Malaysians use Facebook to express vaccination sentiments and anti-vaccine groups have the greatest influence. In addition, pro-vaccine and anti-vaccine groups have their respective themes of conversation and argument with respect to vaccination. Researchers found a new group namely the pro-booster and anti-booster groups. All of the group characteristics used social thought behaviors in expressing their vaccination sentiments. The findings of this study help the government in gaining a better understanding of Malaysian’s concerns about vaccines as well as raising awareness about vaccine opinions on social media.

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