INFLUENCE OF CONSUMER BEHAVIOURAL ON WILLINGNESS TO PAY FOR WASTE MANAGEMENT IN SARAWAK

Hii, Siew Yuen (2022) INFLUENCE OF CONSUMER BEHAVIOURAL ON WILLINGNESS TO PAY FOR WASTE MANAGEMENT IN SARAWAK. [Final Year Project Report] (Unpublished)

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Abstract

Plastic waste has been seen as a significant environmental issue since the outbreak of COVID-19. This situation is progressively worsening, causing widespread alarm among the general public, academics, and government agencies. Consumers’ willingness to pay for manners is viewed as a human influence on the environment and society since studies have repeatedly demonstrated that it is the outcome of attitudinal and behavioural issues in humans. Malaysia's government has responded by increasing manpower, trucks, and waste management facilities. However, a lack of community involvement has hindered these concepts from becoming effective. Furthermore, they do not concentrate on or attempt to understand the attitudes and behaviours of people with regard to waste management. The purpose of this study aims to identify the influence of consumers’ behaviour on their willingness to pay for waste management in Sarawak. The research findings revealed that social norms and perceived behavioural control have a significant and positive relationship with the willingness to pay for waste management in Sarawak. This shows that the variables have a strong influence on consumers’ willingness to pay for waste management. However, the attitudes show a low significant relationship with the consumers’ willingness to pay. The research suggests that the government should enhance more collection services, including waste segregation at source in public areas; create comprehensive and effective waste management policies and regulations for the public; and raise awareness at the political level and among citizens with regard to waste handling and treatment.

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