Assessing the Attributes of Unconscious Interaction Between Human Cognition and Behavior in Everyday Product Using Image-Based Research Analysis

Muhammad Jameel, Mohamed Kamil and Shahriman, Zainal Abidin and Oskar, Hasdinor Hassan (2019) Assessing the Attributes of Unconscious Interaction Between Human Cognition and Behavior in Everyday Product Using Image-Based Research Analysis. In: Research into Design for a Connected World, Smart Innovation, Systems and Technologies. Smart Innovation, System and Technologies, 134, 134 . Springer Nature Singapore Pte Ltd, pp. 63-73. ISBN 9789811359743

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Official URL: https://doi.org/10.1007/978-981-13-5974-3_6

Abstract

This paper’s objective is to critically assess the attributes of unconscious interaction between human cognition and behavior in the everyday product. During the study, a total of 30 images has been captured through natural observation. Using image-based research analysis as an approach, each image was critically assessed based on Burri’s theoretical framework of visual dimensions analysis. Nevertheless, a set of evaluation scheme was distributed to 30 Malaysian designers to obtain the reliability of the image analysis. The findings of the study indicate a significant descriptive characteristics analysis contained within different dimensions, which led to the identification of the attributes of unconscious interaction between human cognition and behavior in the everyday product. The implication of this study will help designers to widen their gaze on the possibilities of identifying user’s need during design thinking process by looking at the realms of unconsciousness and embodies human interaction.

Item Type: Book Chapter
Uncontrolled Keywords: human cognition, behavior, 30 Malaysian designers, unconscious interaction, image analysis.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
N Fine Arts > NC Drawing Design Illustration
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Faculties, Institutes, Centres > Faculty of Applied and Creative Arts
Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Mohamed Kamil
Date Deposited: 14 Sep 2022 01:52
Last Modified: 14 Sep 2022 01:52
URI: http://ir.unimas.my/id/eprint/39658

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