IMPLIKASI FAKTOR TOLAKAN DAN TARIKAN PERPINDAHAN LOKASI PERNIAGAAN DI KAMPUNG BARU, SAMARAHAN, SARAWAK

Noraniszazaliana Ismail, Ismail (2019) IMPLIKASI FAKTOR TOLAKAN DAN TARIKAN PERPINDAHAN LOKASI PERNIAGAAN DI KAMPUNG BARU, SAMARAHAN, SARAWAK. [Final Year Project Report] (Unpublished)

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Abstract

This study is aimed to identifying the factors of pullback and attraction factors affecting the decisions of traders who originally traded near the Muara Tuang Jetty to move the business location due to the closure of the used of Jetty in the area consequence to the opening of the Bridge in Kampung Baru. Other than that, this study also to examine the impact of business relocation in influencing the income of the dealers in Kampung Baru, Samarahan, Sarawak. However, running a business is not as easy as expected especially to get customers at the beginning and it is also difficult due to lack of customer confidence to stop buying. Hence, it will somehow affect the income of the traders in Kampung Baru. For the collection of information about this study, the researcher used 2 methods which are quantitative and qualitative methods by using two instruments that are questionnaires and interview questions. A total of 26 respondents front Kampung Baru had responded to the questionnaire provided. The data obtained from the respondents were analyzed using descriptive method using SPSS software while thematic method was used for interview method analysis. The findings suggest that the factors that encourage traders to change their business locations are due to several factors which are that location is the main route of the road and indirectly can increases the number of customers and the total income of traders in the area also increases. The findings also show that strategic location factor, the number of customers visiting and the attitude of a trader themselves is a factors that encourages them to make a decision to exchange new business locations for survival. In conclusion, entrepreneurial attitude who loves the challenge, self-reliance and always ready to face problems in business are also a repulsive factors and contributes greatly to the success of the traders in Kampung Baru, Samarahan, Sarawak to continue their development as they were faced with the issue being forced to move. Referring to research findings and discussions conducted by V researchers, merchants need to enhance their existing business skills and always ready to make the transformation of all the more important aspects of the transformation in spite of attitude, mind and mentality.

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