Factor Affecting Sarawak Consumer Adoption of Mobile Payment

Jong, Sing Hui (2019) Factor Affecting Sarawak Consumer Adoption of Mobile Payment. [Final Year Project Report] (Unpublished)

[img] PDF (Please get the password by email to repository@unimas.my , or call ext: 3914 / 3942 / 3933)
JONG SING HUI (fulltext).pdf
Restricted to Registered users only

Download (33MB)

Abstract

The objective of this study is to identify the relationship between identified factor(s) (Performance expectancy, Effort expectancy, Social Influence and Facilitating Condition) and behavioural intention to adopt mobile payment as well as to identify the relationship between behavioural intention and Sarawak consumer adoption of mobile payment. The conceptual frameworks that are adopted in this study are Unified Theory of Acceptance and Use of Technology (UTAUT). There are total of 400 questionnaires are distributed through both web- based and paper- based questionnaires. Firstly, UTAUT constructs are developed based on past studies and the concept of each construct is being examined. Furthermore, the relationships between each of the construct are being examined as well. Followed by the examination of the validity and reliability of each of the measuring instruments. The findings of this study are all the constructs have relatively significant positive relationship on behavioural intention to adopt mobile payment. In addition, there is a positive relationship between behavioural intention and Sarawak consumer adoption of mobile payment.

Item Type: Final Year Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2019.
Uncontrolled Keywords: Sarawak consumer, mobile payment
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Unai
Date Deposited: 09 Mar 2022 07:10
Last Modified: 23 Jun 2023 03:22
URI: http://ir.unimas.my/id/eprint/38045

Actions (For repository members only: login required)

View Item View Item