The Relationship Between Patron Satisfaction And Usher's Service Quality In Theatre

Too, Mei Ghee (2016) The Relationship Between Patron Satisfaction And Usher's Service Quality In Theatre. [Final Year Project Report] (Unpublished)

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Abstract

The study is aimed to determine whether usher's service quality based on the five dimensions of the SERVQUAL model is relevant towards patron satisfaction. The dimensions of the model are including tangibility, reliability, responsiveness, assurance and empathy. Besides, the study examines the relationship between usher's service quality and patron satisfaction in theatre. 200 respondents were involved in quantitative method. A survey was conducted at Istana Budaya. A total of 167 set questionnaires were counted as valid. Descriptive statistics analysis, reliability test, correlation analysis and linear regression analysis were conducted in data analysis. As conclude, based on the five dimensions of SERVQUAL model which is relevant towards patron satisfaction, there is a relationship between patron satisfaction and the usher's service quality in theatre.

Item Type:	Final Year Project Report
Additional Information:	Project report (B.Sc.) -- Universiti Malaysia Sarawak, 2016.
Uncontrolled Keywords:	service quality, patron satisfaction
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User:	Patrick
Date Deposited:	28 Oct 2021 10:48
Last Modified:	01 Apr 2024 02:05
URI:	http://ir.unimas.my/id/eprint/36501

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