Ammar Redza, Ahmad Rizal and Shahrina, Md Nordin and Mohd Shamsuri, Md Saad (2017) The Innovative Society: A Comparison Study of Innovation Diffusion among Farmers in Malaysia Two Major Granary Area. Global Business and Management Research: An International Journal, 9 (1). pp. 703-713. ISSN 1947-5667
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Abstract
Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: This study had involved 400 farmers in MADA and KADA as the respondents Findings: The result of the study found that there are significant differences in all dimensions studied between the two granary areas. Originality/value: The paper shall highlight areas for further improvement of strategic communication strategies for new green technology leading to effective diffusion of innovation for adoption. Keywords: Communication; Innovation; Farmers; Rice; Malaysia
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Communication; Innovation; Farmers; Rice; Malaysia, UNIMAS, University, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HE Transportation and Communications S Agriculture > S Agriculture (General) |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Education, Language and Communication |
| Depositing User: | Ahmad Rizal |
| Date Deposited: | 13 Sep 2021 01:49 |
| Last Modified: | 11 Oct 2023 02:22 |
| URI: | http://ir.unimas.my/id/eprint/36074 |
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