E-Commerce Readiness Assessment in Sarawak

Ahmad Termidzi, Serojai and Hamimah, Ujir and Irwandi Hipni, Mohamad Hipiny (2021) E-Commerce Readiness Assessment in Sarawak. Acta Informatica Pragensia, 10 (2). ISSN 1805-4951

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Abstract

This study explores the factors of e-commerce adoption among Sarawakians. One of the factors is the level of cybersecurity awareness. We aim is to assess the readiness of e-commerce among Sarawakians due to the lack of study has been conducted on the subject. A research model based on the perceived risk (PR), perceived usefulness (PU) and perceived quality of products (PQ), and the intention (I) of adoption of e-commerce services in Sarawak is proposed. The validity of the proposed model is then tested through various validity tests such as item reliability, construct validity, convergent validity, and discriminant validity via the SmartPLS software. Once the validity of the model has been determined, a structural equation model is used to study the strength of the model before the test of the hypothesis can be done. The effect size, f2, is calculated by using SmartPLS. The index value of each variable is also plotted in the Importance-Performance Matrix Analysis (IPMA). Based on the survey data from 128 end-users in Sarawak, the study finds that PU is the most crucial factor in adopting e-commerce services, followed by PQ. PR surprisingly does not play any role in the intention of Sarawakians to adopt e-commerce services. The results suggest several important key points as follows: (i) the Sarawak government and its e-commerce partners should focus on educating the people of Sarawak on the importance of cybersecurity to avoid cyber-related crimes from occurring and causing massive damage in Sarawak’s attempt to digitalise its economy; (ii) Sarawakians prefer functional e-commerce services; (iii) the quality of e-commerce product should also be maintained and (iv) the developers should focus on the usefulness of their products to ensure that their service can be adopted in the state by the people of Sarawak.

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