Workers’ Perceptionsof CSR Practices: Analysisof a Textile Organizationin Pakistan

Salman, Ahmad Khan Zaighum and Gulzar, Ahmad and Parveen, Kaur (2021) Workers’ Perceptionsof CSR Practices: Analysisof a Textile Organizationin Pakistan. Global Business and Management Research: An International Journal, 13 (2). pp. 43-56. ISSN 1947-5667

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Abstract

n modern world of business,Corporate Social Responsibility (CSR) has attained a crucialposition to achieve sustained competitive advantage and recent outbreak of corona virus pandemic has increased its importance manifold.Ironically, CSRis still overlookedin many developing countries including Pakistan and itsinternal dimension that relates to the workplace conditions, employees’ wellbeing, their healthandsafety,islargelyneglected.To have in-depth analysisof workers’perceptionsof CSR practices in Pakistan’s industry,a textileorganization,as single case study design was explored using qualitative research methodology. Data was collected through semi-structuredinterviews,direct observations and documentary evidences. Thematic analysissuggeststhat workforcehasmajor concerns abouttheir healthand safety, wellbeing, living salary,provident fund, subsidized food, recreational facilities, appropriate rest intervals and flexible working hours. Absenceof CSR policy and its monitoring system,inadequate firefighting equipment,limited use of masksand unsuitable storage of chemicals,insufficient training and lack of employees’ voice depictedanalarming situationas observed by the authors.The study concludes that, organization needs toaddress these flawsto improveorganizationalhealth and focusing on employee related CSR is critical forreintegrationof Pakistan’s Textile Industry.It also concludes that workers’ perceptions aremore focused on material aspects of CSR as compared to other areasof human development.The study might be useful for organizations’ stakeholders and policy makers.

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